Simplifying User Onboarding: Consolidating CTAs into a Single Registration Button

In user interface design, a common challenge is guiding users towards key actions without overwhelming them with options. A recent update to our application's /earn page focused on streamlining the initial user experience by replacing multiple call-to-action (CTA) buttons with a single, unified registration button.

The Problem with Multiple CTAs

Having separate buttons for "Login" and "Register" can sometimes create confusion, particularly for new users who may not immediately understand the distinction or may be unsure whether they already have an account. This can lead to decision paralysis, hindering the user's journey toward engaging with the application.

The Solution: A Unified Registration Button

To address this, we consolidated the "Login" and "Register" CTAs into a single, prominent "Registration" button. This approach simplifies the user interface, providing a clear and direct pathway for new users to begin using our application. When a user clicks the "Registration" button, the system intelligently handles both new account creation and existing user authentication, depending on whether the provided credentials match an existing user.

Implementation Details

The implementation involved modifying the HTML template of the /earn page to remove the separate "Login" and "Register" buttons and replace them with a single "Registration" button. The underlying authentication logic was updated to handle both registration and login processes based on the user's input.

For example, the original HTML might have looked like this:

<button id="login-button">Login</button>
<button id="register-button">Register</button>

And was updated to the following:

<button id="registration-button">Get Started</button>

On the server side, the request handler now determines whether to register a new user or authenticate an existing one. The exact details depend on the specific authentication framework used by the application.

Benefits of the Change

This change offers several benefits:

• Improved User Experience: A simplified interface reduces confusion and makes it easier for new users to get started.
• Increased Conversion Rates: A clear and direct call to action can lead to higher registration rates.
• Reduced Cognitive Load: By eliminating the need to choose between multiple options, users can focus on engaging with the application's core features.

Conclusion

By consolidating multiple CTAs into a single registration button, we've created a more user-friendly and efficient onboarding experience. This update reflects our commitment to simplifying the user interface and guiding users towards key actions in a clear and intuitive manner. When designing user interfaces, it's important to continuously evaluate the effectiveness of CTAs and strive for simplicity and clarity in guiding users towards desired outcomes.