Refactoring the LinkedIn Banner with a Neo-Brutalist Style

Introduction

In the ongoing effort to refine the user experience for devlog-ist/landing, a project focused on creating effective landing pages, a decision was made to refresh the LinkedIn banner. The primary goal was to align the banner's aesthetic with the existing retro style of the landing page, incorporating elements of neo-brutalism, a clear call to action (CTA), and consistent branding.

This post details the approach taken to redesign the LinkedIn banner, highlighting the design choices and the rationale behind them.

Design Choices

The redesign centered around the following key elements:

Neo-Brutalist Style

Neo-brutalism, characterized by its bold, raw aesthetic, was implemented using:

• Thick borders to define sections and elements.
• Drop shadows to add depth and visual interest.
• Monospace fonts for a retro, code-inspired look.
• Punchy, contrasting colors to draw attention and create visual hierarchy.

Call to Action

A prominent "View My Portfolio" CTA button was added to drive engagement. This button serves as a direct pathway for users to explore the portfolio.

<button class="portfolio-button">View My Portfolio</button>

Branding

To maintain brand consistency, a footer bar was introduced featuring the Gitvlg lion icon and Gitvlg.com branding. This ensures that the banner is immediately recognizable and reinforces brand identity.

<footer class="banner-footer">
    <img src="lion-icon.png" alt="Gitvlg Icon">
    <a href="https://example.com">Gitvlg.com</a>
</footer>

Impact

The redesigned LinkedIn banner aims to:

• Enhance visual appeal and consistency with the existing landing page.
• Increase user engagement through a clear and direct call to action.
• Strengthen brand recognition through consistent branding elements.

By incorporating these elements, the updated banner seeks to provide a more compelling and cohesive user experience, driving traffic and engagement to the Gitvlg portfolio.

Conclusion

The redesign of the LinkedIn banner for devlog-ist/landing demonstrates the impact of thoughtful design choices in enhancing user experience and brand consistency. By focusing on neo-brutalism, a clear CTA, and consistent branding, the updated banner aims to drive engagement and reinforce brand identity. This approach highlights the importance of aligning visual elements with overall project goals to create a cohesive and effective user experience.