Enhancing LinkedIn Share Posts with a Personal Touch

The devlog-ist/landing project focuses on creating engaging landing pages. A recent enhancement centered around refining how content is shared on LinkedIn, specifically tailoring the voice to be more personal and user-centric.

The Problem

Previously, when content from devlog-ist/landing was shared on LinkedIn, the posts were written in the third person. This impersonal approach didn't resonate well, as the posts are shared from individual user profiles. The goal was to make the shared content feel more authentic and engaging.

The Solution

The solution involved a shift to using the first-person voice in the generated LinkedIn share posts. This means replacing phrases like "Meet X" or "He/She" with "I" to reflect that the post is being shared from the user's own perspective.

For example, instead of:

Meet John Doe. He built this amazing feature...

We now generate:

I built this amazing feature...

This change required updating the post generation logic. A simple find and replace, but the impact is significant.

function updateVoice(text) {
  text = text.replace(/(Meet\s+\w+)/gi, "I");
  text = text.replace(/(He|She)\s+(.*?)(\.)/gi, "I $2.");
  return text;
}

let post = "Meet Jane Smith. She created this landing page.";
let updatedPost = updateVoice(post);
console.log(updatedPost); // Output: "I created this landing page."

This JavaScript function illustrates the core idea. It replaces third-person references with first-person pronouns, creating a more personal and engaging sharing experience.

Key Takeaway

By switching to a first-person voice, the LinkedIn share posts now feel more authentic and are more likely to resonate with the user's network. This small change can significantly impact engagement and overall effectiveness of content sharing. Consider how you can personalize automated content to better reflect the user's voice and perspective.