Enhancing LinkedIn Post Integration in Landing Pages

Introduction

This post details the update to the landing page project where portfolio post URLs are now consistently included in LinkedIn publications, regardless of the user's subscription status.

Consistent URL Inclusion

Previously, only free users received a link back to the portfolio post within their LinkedIn publications. The update ensures that all LinkedIn posts, including those from pro users, now include the portfolio URL. This provides consistent tracking and attribution across all user tiers.

Implementation Details

The update focuses on modifying the logic that generates the LinkedIn post content. The key change involves ensuring that the portfolio post URL is always appended to the post, whether it's a branded link for free users or a clean URL for pro users. Below is an example of how you might implement this in PHP:

<?php

function generateLinkedInPost(string $content, string $portfolioUrl, bool $isProUser): string
{
    $postContent = $content;

    if ($isProUser) {
        $postContent .= " \nCheck out my portfolio: " . $portfolioUrl;
    } else {
        $postContent .= " \nLearn more on my portfolio: " . $portfolioUrl . " #portfolio";
    }

    return $postContent;
}

$postContent = "Excited to share my latest work!";
$portfolioUrl = "https://example.com/portfolio/my-latest-work";
$isProUser = true; 

$linkedinPost = generateLinkedInPost($postContent, $portfolioUrl, $isProUser);

echo $linkedinPost;

?>

Results

This change ensures that all LinkedIn posts drive traffic back to the portfolio, providing valuable exposure and potential engagement. By consistently including the portfolio URL, the update enhances the visibility and reach of user content on LinkedIn.

Next Steps

Future improvements could involve tracking the performance of these links via analytics to understand better the impact of LinkedIn shares on portfolio traffic. Also, consider A/B testing different URL formats to optimize click-through rates.