PHP Laravel

Enhancing Content Discoverability and Expanding Site Navigation

Improving SEO and User Experience

Our primary focus this month was to enhance content discoverability for our users and improve overall site navigation. This involved creating new video blog (vlog) content, optimizing it for search engines, and ensuring it's easily accessible through our sitemap.

New Vlog Content

We've added six new vlog posts covering key features and improvements to our platform. These posts are designed to educate users and highlight valuable aspects of our service. Topics include:

  • Security Audit System
  • Cross-Platform Publishing (LinkedIn/Dev.to)
  • Smart Technology Detection (leveraging 267 rules)
  • Portfolio Recommendations
  • SEO and Discoverability Improvements
  • Referral Earnings Dashboard

Each vlog post provides insights into how these features benefit our users and improve their experience with the platform. The 'Smart Technology Detection' vlog post, for example, will delve into the intricate rule system that powers this feature, enabling users to understand its capabilities.

Sitemap Expansion

To ensure comprehensive indexing by search engines, we've expanded our sitemap to include key pages and individual vlog post URLs. The updated sitemap now includes:

  • /pricing
  • /earn
  • /enterprise
  • /demo
  • /vlog/{slug} (individual vlog post URLs)

By adding these pages and individual vlog URLs, we ensure that search engines can effectively crawl and index our content, leading to improved search rankings and increased organic traffic.

Implementation Details

The sitemap expansion involved updating our routing and sitemap generation logic. Here's a simplified example of how we might dynamically generate vlog post URLs in our sitemap:

<?php

use App\Models\VlogPost;

$vlogPosts = VlogPost::all();

$sitemapEntries = [
    ['url' => '/', 'priority' => '1.0'],
    ['url' => '/pricing', 'priority' => '0.8'],
    ['url' => '/earn', 'priority' => '0.8'],
    ['url' => '/enterprise', 'priority' => '0.8'],
    ['url' => '/demo', 'priority' => '0.8'],
];

foreach ($vlogPosts as $post) {
    $sitemapEntries[] = [
        'url' => '/vlog/' . $post->slug,
        'priority' => '0.6',
        'lastmod' => $post->updated_at->toAtomString(),
    ];
}

// Generate the sitemap XML

This PHP code snippet demonstrates how we fetch vlog posts from the database and dynamically generate their URLs for inclusion in the sitemap. The $priority value indicates the relative importance of each URL to search engines.

Key Takeaways

By creating informative vlog content and optimizing our sitemap, we aim to improve both the user experience and search engine visibility of our platform. These changes help users discover valuable content and make it easier for search engines to index our site effectively.

Gerardo Ruiz

Gerardo Ruiz

Author

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